After earning a Master's degree in Global Affairs in the United States, Yu deepened his interest in social issues while engaging in research and analysis at a Japanese government institution in New York City. Upon returning to Japan, he worked as a journalist and consultant before joining creative agency imageMILL where he engaged in various facets of production (including film), addressed social issues through the lens of advertising, and explored the potential for companies to implement social transformation. In 2021, he founded Kisami, Inc. as a window to the wide range of activities he’s involved in, from cross-disciplinary direction to video production, copywriting, product design, and community development. Yu is currently based in Tokyo and Nara.